By Patrick Lancier — Published August 7, 2026
TL;DR
- Apple has raised U.S. trade-in values for most iPhone, iPad, Mac and Apple Watch models, effective this week.
- Some devices are worth nearly 30% more; the iPhone 16 Pro Max now tops out at $720 (up from $695).
- Several newer Samsung Galaxy, Google Pixel and OnePlus phones were added to the eligible list.
- The move lands a few weeks before Apple’s traditional September iPhone launch window.
Your old iPhone is suddenly worth more. Apple quietly updated its official trade-in program this week, lifting the maximum values it pays for most of its own devices — and widening the door for Android switchers.
What are the new iPhone trade-in values?
The biggest gains are concentrated in recent flagship models. The iPhone 16 Pro Max now commands up to $720, up from $695, while the iPhone 16 Pro jumps from $560 to $630 — one of the largest single increases in the update. Older models rise too: the iPhone 15 Pro Max moves from $490 to $530, the iPhone 14 Pro Max from $375 to $405, and the iPhone 13 Pro Max from $320 to $340.
What about iPad, Mac and Apple Watch?
Apple applied the same treatment across its lineup: most iPad, Mac and Apple Watch models received higher maximums, with some devices gaining close to 30% compared with the previous schedule, according to reporting by 9to5Mac, MacRumors and AppleInsider. As always, Apple notes that final values depend on the condition, year and configuration of the device, and that not all devices are eligible for credit.
Why is Apple raising values now?
Apple did not explain the change, but the calendar speaks for itself: the company traditionally unveils its new iPhone generation in September. More generous trade-in offers lower the effective price of an upgrade and help lock customers into Apple’s ecosystem — a strategy the company has leaned on as device prices have crept upward. Adding recent Samsung Galaxy, Google Pixel and OnePlus models to the eligible list serves the same goal, making it cheaper for Android users to switch.
Should you trade in with Apple or elsewhere?
Apple’s program remains the most convenient route — values are applied instantly toward a new purchase or refunded to a gift card. But convenience has a price: independent buyback services and carrier promotions often beat Apple’s figures, sometimes by a wide margin. If you are planning to upgrade this fall, it is worth getting two or three quotes before handing over your device.
FAQ
How much more is Apple paying for trade-ins now?
Most iPhone, iPad, Mac and Apple Watch models saw higher maximum values, with some devices jumping by close to 30%. For example, the iPhone 16 Pro went from $560 to $630, an increase of $70.
What is the iPhone 16 Pro Max trade-in value in 2026?
Apple now offers up to $720 for the iPhone 16 Pro Max, up from $695. Actual value depends on the device’s condition, storage configuration and year.
Can I trade in an Android phone at Apple?
Yes. Apple expanded its trade-in list with several newer Samsung Galaxy, Google Pixel and OnePlus models, which can be traded toward the purchase of a new Apple device.
Is Apple’s trade-in program the best deal?
Not always. Apple’s program is the most convenient option, but third-party buyback services and carrier promotions frequently pay more for the same device, so it is worth comparing offers before trading in.
Why did Apple raise trade-in values now?
Apple has not given a reason, but the timing — a few weeks ahead of its traditional September launch window — suggests the company wants to encourage upgrades to its upcoming devices.
By Patrick Lancier